The Advocate’s Conscientious Projector East* series continues with a thought-provoking film by Carrboro filmmaker, Jesse Borkowski:
Real Value: What’s the Real Cost of Cheap?
Real Value is an award-winning economics documentary that delivers a refreshing meditation on how business can be used to create value beyond profit; connecting motivational stories from social entrepreneurs working in agriculture, apparel, insurance, and biofuel, with the captivating science behind our perception of value from world-renowned professor of psychology and behavioral economics, Dan Ariely. The film serves as inspiration for any business owner, entrepreneur, or customer who is looking to better understand what happens when a business puts people, planet, and profit on equal footing.
More information about the film can be found here.
Bring a friend, watch the 70-minute film, and meet the film maker, Jessi Borkowski.
Tuesday, December 2,
in the Advocate Chapel
All Saints Church in Pasadena, California, launched Conscientious Projector, a free monthly documentary film series, in 2004. The Advocate offers this East Coast edition in the spirit of that series.